Why should your company work with influencers? What can be expected from working with influencers?
We have a large network of influencers, management and influencer partners. The right influencer is waiting today to stand for your product tomorrow. Influencers create reach and social proof. Through influencers, your brand manages to build tremendous trust with groups of buyers and connect with new customers. They create natural, authentic and trustworthy content for your brand and products. This content is perceived less as direct advertising and more as a recommendation to buy. In this way, influencers help to combine branding and performance on different levels.
Influencer Marketing in 2022
Most companies have social media channels these days. But not all of them collaborate sufficiently with influencers. In the long run, all companies will realize that it is inevitable to work sufficiently with influencers in addition to their mere existence on the most important social media platforms. Influencers provide reach, "user generated content" and create enormous trust with customers! Influencers are having more influence on purchasing decisions than ever before, and the trend continues to grow. They are opinion leaders, experts in their niche, and in touch with their followers every day. The interactivity of social media networks gives users the opportunity to be in the lives of influencers. This kind of relationship is different from what was ever possible with traditional celebrities. The benefits that come from this should also be leveraged by your business. Through the authentic and lifelike content, and the natural implementation of products and brands in content, advertising is seen more as a recommendation than real advertising. Especially younger target groups can be influenced enormously, basically everyone has already bought a product on influencer recommendation, often this happens subconsciously. This phenomenon is also becoming more widespread in target groups 35+, who are also becoming more active on social media.
Content Influencer
Influencers are often also known as content influencers or content creators, as they are used not only for their reach and trust with customers, but also for their valuable content. This content is often referred to as "user generated content" and has an extremely trustworthy effect on buyer groups. Studies show that "user generated content" achieves up to 20% better conversion than classic brand content. This characteristic makes influencer content very valuable and useful for advertisements, print media, website placements, and much more. The authenticity of "user generated content" and the natural brand and product placements, further act trustworthy to customers. Influencers increase the social proof of your brand enormously. If influencers trust you, then so will fans and users who know the influencer. Influencers provide your brand with trust on many levels, with their content and with their "face".
The right Influencer?
Influencers are often also known as content influencers or content creators, as they are used not only for their reach and trust with customers, but also for their valuable content. This content is often referred to as "user generated content" and has an extremely trustworthy effect on buyer groups. Studies show that "user generated content" achieves up to 20% better conversion than classic brand content. This characteristic makes influencer content very valuable and useful for advertisements, print media, website placements, and much more. The authenticity of "user generated content" and the natural brand and product placements, further act trustworthy to customers. Influencers increase the social proof of your brand enormously. If influencers trust you, then so will fans and users who know the influencer. Influencers provide your brand with trust on many levels, with their content and with their "face".
We will answer all of these questions for you and take care of the campaign planning, development and implementation from A to Z. After we have defined the goals of the campaign together with your company, we start with the research of the influencers. We also take care of the communication and negotiations with the potential influencers chosen specifically for your brand. Since we have our own influencers on the team, the communication from influencer to influencer is quite different than from brand to influencer. This then often affects the influencer's pricing and services. Our influencer partners know exactly how to find, select and approach the right influencer.
Ready to start
Once the desired goals and KPIs have been defined, and the right influencers have been researched and selected, our team moves directly into the specific campaign design. It must be worked out how the influencers ideally fit the campaign plan. We work out an individual concept with many influencers, specifically for their accounts. The campaigns are always individually adapted to the goals of your brand. Our focus is on your performance KPIs. We take care of the tracking in the best possible way and provide detailed reporting. Campaigns can be performance boosters or Kickstarters for a product. A campaign can be used for special launches, such as a product launch, to attract a broad mass of users in the right target group.
1.000.000
Influencer Case Study
Enterprise associate
The Enterprise Associate is in contact with your company and works out the goals of the Influencer Marketing campaign. In collaboration, an ideal concept is created, on the basis of which the right influencers are then found.
Influencer partner
To get to the right influencers for a perfect campaign, good contacts are needed. The Influencer Partner is often an influencer himself and takes care of finding and contacting the right influencers for the corresponding campaign.
Project manager
A project manager is always directly involved as a contact person and takes over the communication with your company. He will provide the most important information as well as evaluations and be there for concerns as well as oversee the entire project.
Over 1 million reach for the "Back to School" campaign of WISH LLC with the Influencer @milperthusky
Project description: In addition to the goal of generating as much reach as possible, the goal was to create awareness for WISH LLC. Furthermore, image building and boosting has been a huge component in the campaign. Wish wants to further solidify itself in the mainstream with family influencers like @milperthusky and a corresponding back-to-school campaign. Very specific facts and offers were highlighted. They managed to work this into the content in an authentic way of @milperthusky for the "Back to School" campaign.
+1.000.000
Follower of @milperthusky were reached over Instagram and YouTube within the Wish "Back to School" campaign.
TASK: Communicate back-to-school product offerings at Wish and draw attention to family friendliness. START: Established and well-known company WISH LLC wants to create an influencer campaign with one of the largest Family Influencer. APPROACH: "Family Friendliness" is the central theme to tap into new audiences. Followers of @milperthusky will get an authentic product introduction of "Back to School" products in a family friendly video, while getting the chance to purchase these products at a discount. INFLUENCER POSTS: - 1x Story + 1x Reminder Story + 1x Feed Post, all on Instagram - 1x Video Post auf YouTube TRACKING: UTM-Links
"We were able to find the perfect Influencer for our campaign thanks to SKYLL GmbH. We wanted an international family influencer and that's exactly what we got. We measurably felt the +1,000,000 users reached by @milperthusky." - Sarah Claudner // Social Media Associate Wish LLC
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